R2 is a group of professionals that came from some of the most renowned traditional agencies.
We left behind the excessive processes and inefficiencies and embraced a new understanding of how to do great work—smart, agile, and engaging campaigns and content our clients can count on. All with a focus on collaboration and transparency to make us less of an agency and more of an extension of your team—a true partnership.
It’s our take on the agency of the future. And we’re excited to put it to work for you.
We hope you R2!
Here’s what makes us a great partner.
TRANSPARENCY
When something doesn’t feel right, we’ll let you know. And we want you to let us know, too.
ACCESSIBILITY
For many agencies last minute requests are an issue. Not for us, we’ve come to expect the unexpected.
UNDERSTANDING
We’ll go the extra mile to know your business– to understand the challenges and see the opportunities.
COLLABORATION
We want to know what you think, that’s a given. But we’ll also tell you what we think.
DEDICATION
Sleepless obsession with our craft—we can’t wait to create.
If you added up our combined years of experience, it would be a very large number. Throughout that time, we’ve climbed the mountain, been through the ringer, and crossed the Rubicon—twice. In other words, we’ve seen a lot. And more importantly, we’ve learned a lot, resulting in a level of experience that would be hard to match. Let’s just say you’d have to watch a lot of Ted Talks.
Rob Hopman
Managing Director
Rob Reynolds
Managing Director
CARLA SHOOPE
Director of Integrated Media
ERIC FOSTER
Creative Director
SHANNON BALL
Director of Design
MARK HERTWECK
Director of Brand and Communication Strategy
NATHAN SPRY
Director of Performance Solutions
PALMER REYNOLDS
Account Executive
ROB HOPMAN
Managing Director
Rob has spent his entire career in the automotive industry, and over his more than 30 years in the business, has helped his clients move a lot of sheet metal. Over that time, he’s worked at some of the biggest agencies out there, and handled the accounts of some massive dealer groups. His management skills are top notch, and he brings a wealth of experience and knowledge to the team. Plus, as the father of five boys, he’s got quite an arsenal of dad jokes in his back pocket.
ROB REYNOLDS
Managing Director
Rob has 20 years of experience in the automotive industry and prior to starting
R2 Communications with Hopi, he spent the past 15 years working for GTB on the Cincinnati South FDAF. In addition to running the day-to-day operations for the FDAF and bringing new digital solutions to the group, he’s also worked closely with the Vendor Review Committee, the By-Law Committee and the Ford Regional office. His strategic thinking and exceptional problem-solving skills are a huge asset to the R2 team. Oh – and he’s also got a few dad jokes up his sleeve as well.
CARLA SHOOPE
Director of Integrated Media
Carla brings more than 30 years of media and marketing experience to the table, with many of those years being in the automotive industry. Over her career, she’s also worked.on several national accounts including AT&T, 20th Century Fox, Quiznos and Albertsons. Today, Carla is also a speaker and training advisor to station groups helping them improve their media product, and she has been recognized by numerous organizations for her outstanding work in the industry, including being named “Best Media Planner/Buyer” and “Best Media Director” by The American Women in Radio and Television. Unlike Rob and Rob, though, she does not know any dad jokes.
ERIC FOSTER
Creative Director
With 32 years of advertising experience – working primarily on automotive accounts – Eric certainly knows what it takes to do outstanding creative. The Best in Texas campaign he helped create while at JWT has been an extremely effective campaign for Texas Ford Dealers for more than two decades now. Over the years, he’s received numerous awards for clients including Dairy Queen, The Fort Worth Zoo, Bennigan’s and ProCuts. His favorite advertising quote is from David Ogilvy, and he adheres to this philosophy religiously with everything he writes. “The consumer isn’t a moron. She’s your wife.”
SHANNON BALL
Director of Design
Shannon is an art director extraordinaire, and his print work and logo design have been recognized by the industry numerous times. Over his three decades in the business, many of it spent working on automotive accounts, he’s been instrumental in creating campaigns that push the envelope and set his accounts apart from the competition. After a storied career at J. Walter Thompson, Shannon moved to Denver to lead creative teams at the Integer Group, creating award-winning work on accounts like Procter & Gamble, Gillette and Kellogg’s. Oh – and as the father of two – he also knows a few dad jokes.
MARK HERTWECK
Director of Brand and Communication Strategy
Like other word nerds who felt more drawn to the short form than, let’s say, Stephen King, Mark was looking for a writing outlet that was a little more concise. One that would fuse his knack for wit, poetic prose, and bold brand strategy—he’s surprisingly strategic for a creative type. Plus, he knew he would be happier not spending months locked away in a cabin banging away on a typewriter, held captive by a crazed fan with a sledgehammer—that’s all you Stephen. And so, he took a job as a copywriter for J. Walter Thompson writing ads. Later McCann, TBWA Integer Group, and Danone Global Food & Beverage, where he led creative and brand strategy, doing even bigger campaigns and bolder strategy—work so compelling and heartwarming that he once made a focus group participant cry. True story. His nickname is Waterworks.
NATHAN SPRY
Director of Performance Solutions
With more than 20 years of experience in marketing, advertising and technology, Nathan offers an extensive knowledge of marketing and the strategic thinking that is necessary to make it perform. His experience in strategizing, implementing and measuring successful cross-platform campaigns has benefited clients such as Ashley Furniture HomeStores, Ford Motor Company, Big Ass Fans, Baptist Health, the University of Kentucky, Schmitt-Söhne Wines, the YMCA and many others. Nathan has been a change agent at multiple advertising agencies, leading to revenue growth, product and service diversification and team growth. Nathan ensures marketing campaigns, plans and objectives are strategic, cross-platform capable and —most importantly—deliver results for businesses and brands.
PALMER REYNOLDS
Account Executive
Palmer may be the proverbial runt of the R2 litter, but that doesn’t mean he lacks experience. With over a decade working in digital marketing, he brings a wide breadth of knowledge to the team, including geo-framing, Google Analytics, HubSpot, and Function Point to name a few. A graduate of the University of Kentucky and a member of the University’s football staff from 2016-2020, he also knows a thing or two about team chemistry, which is important to R2 and our partners. Whether you are looking for someone to bring their all to an activation event or ensure your ads are reaching the intended audience, Palmer is your guy. A dad joke connoisseur himself, Rob and Rob are constantly coming to him for inspiration, no matter what they tell you.
Together, these Operational Pillars form not only a comprehensive framework, but an operating system that delivers successful, customer-centric marketing solutions for our partners.
Brand & Messaging Strategy
Creative & Content Execution
Digital Transformation
Data & Analytics
Customer Experience (CX)
Engagement Marketing
BRAND POSITIONING
Defining what a brand believes, how it looks (Design Language) and sounds (Tone-of-Voice). And, who the audience is, what their needs are, and how to appeal to them. Or how a brand’s existing position can be reimagined to appeal to a different region or part of the world.
COMPETITIVE ANALYSIS
What does the competition offer and how can the brand stand out.
MESSAGING STRATEGY
What are the ownable, unique key features and benefits, and what their hierarchy will be.
CREATIVE CAMPAIGNS
Compelling, emotive narratives that tell a brand's story—it's not just the functional benefits.
ORIGINAL CONTENT & STRATEGY
Overcomes the limitations of relying on stock and existing assets, building a store of ownable assets for our partners. Multimedia content (video, podcasts, case studies, digital campaigns, events). The right mix to reach your audience.
IN-HOUSE PRODUCTION EXPERTISE
Decades of experience producing high-quality video, print, digital, animation, and experiential. Seamlessly transition between creative and production maximizing efficiency and content quality.
OMNICHANNEL STRATEGY
Integrating channels (digital advertising, social media, email, event marketing) creates a seamless customer experience.
INDUSTRY EXPERT & INFLUENCER MARKETING
Collaborating with industry experts, educators, and influencers to build in-depth, informative content that will amplify the brand's reach and credibility.
COMMUNITY BUILDING
Engaging with customers on social platforms to build communities around the brand.
GATHERING DATA FROM MULTIPLE SOURCES
We gather data from sources like CRM systems, social media, website traffic, and more, then integrate it into a central platform for analysis.
DATA ANALYSIS & VISUALIZATION
Using tools and techniques to analyze the data, uncover patterns, and present insights in a way that's easy to understand through dashboards, reports, and visualizations.
PREDICTIVE ANALYTICS
Applying statistical models and machine learning to forecast future trends, behaviors, or outcomes—helping businesses make proactive decisions.
PERFORMANCE MEASUREMENT
Tracking key metrics and KPIs to measure the success of marketing campaigns, product launches, or business strategies and to continuously improve them.
ACTIONABLE INSIGHTS
Converting complex data into actionable strategies that drive growth, improve customer engagement, and increase ROI.
USER-CENTERED DESIGN (UX)
Ensuring digital experiences (websites, app, advertising) are intuitive, user-friendly, and aligned with the needs of the customer.
STRATEGIC CUSTOMER JOURNEYS
Mapping each customer segments journey enhances touchpoints and nurtures from marketing to sales (and beyond) across all stages of the buying cycle.
ROI-DRIVEN CAMPAIGNS
Focusing on measurable outcomes, such as lead generation, conversions, and customer retention.
SEARCH ENGINE OPTIMIZATION
and Pay-Per-Click (PPC)
Utilizing organic and paid methods to drive traffic and conversions.
MARKETING AUTOMATION
Implementing tools like CRM platforms, email automation, and AI to streamline processes and create efficiency.
AI AND MACHINE LEARNING
Utilizing AI to optimize campaigns, personalize experiences, and predict consumer behavior.
Together, these Operational Pillars form not only a comprehensive framework, but an operating system that delivers successful, customer-centric marketing solutions for our partners.
Brand & Messaging Strategy
BRAND POSITIONING
Defining what a brand believes, how it looks (Design Language) and sounds (Tone-of-Voice). And, who the audience is, what their needs are, and how to appeal to them. Or how a brand’s existing position can be reimagined to appeal to a different region or part of the world.
COMPETITIVE ANALYSIS
What does the competition offer and how can the brand stand out.
MESSAGING STRATEGY
What are the ownable, unique key features and benefits, and what their hierarchy will be.
Creative & Content Execution
CREATIVE CAMPAIGNS
Compelling, emotive narratives that tell a brand's story—it's not just the functional benefits.
ORIGINAL CONTENT & STRATEGY
Overcomes the limitations of relying on stock and existing assets, building a store of ownable assets for our partners. Multimedia content (video, podcasts, case studies, digital campaigns, events). The right mix to reach your audience.
IN-HOUSE PRODUCTION EXPERTISE
Decades of experience producing high-quality video, print, digital, animation, and experiential. Seamlessly transition between creative and production maximizing efficiency and content quality.
Digital Transformation
OMNICHANNEL STRATEGY
Integrating channels (digital advertising, social media, email, event marketing) creates a seamless customer experience.
INDUSTRY EXPERT & INFLUENCER MARKETING
Collaborating with industry experts, educators, and influencers to build in-depth, informative content that will amplify the brand's reach and credibility.
COMMUNITY BUILDING
Engaging with customers on social platforms to build communities around the brand.
Data & Analytics
GATHERING DATA FROM MULTIPLE SOURCES
We gather data from sources like CRM systems, social media, website traffic, and more, then integrate it into a central platform for analysis.
DATA ANALYSIS & VISUALIZATION
Using tools and techniques to analyze the data, uncover patterns, and present insights in a way that's easy to understand through dashboards, reports, and visualizations.
PREDICTIVE ANALYTICS
Applying statistical models and machine learning to forecast future trends, behaviors, or outcomes—helping businesses make proactive decisions.
PERFORMANCE MEASUREMENT
Tracking key metrics and KPIs to measure the success of marketing campaigns, product launches, or business strategies and to continuously improve them.
ACTIONABLE INSIGHTS
Converting complex data into actionable strategies that drive growth, improve customer engagement, and increase ROI.
Customer Experience (CX)
USER-CENTERED DESIGN (UX)
Ensuring digital experiences (websites, app, advertising) are intuitive, user-friendly, and aligned with the needs of the customer.
STRATEGIC CUSTOMER JOURNEYS
Mapping each customer segments journey enhances touchpoints and nurtures from marketing to sales (and beyond) across all stages of the buying cycle.
Engagement Marketing
ROI-DRIVEN CAMPAIGNS
Focusing on measurable outcomes, such as lead generation, conversions, and customer retention.
SEARCH ENGINE OPTIMIZATION
and Pay-Per-Click (PPC)
Utilizing organic and paid methods to drive traffic and conversions.
MARKETING AUTOMATION
Implementing tools like CRM platforms, email automation, and AI to streamline processes and create efficiency.
AI AND MACHINE LEARNING
Utilizing AI to optimize campaigns, personalize experiences, and predict consumer behavior.
Winning awards is one thing. Winning the hearts and minds of our client’s customers is another. And while filling the trophy case is nice, at R2 Communications, we strive for the latter. Below are a few examples of work we’ve done for some of our clients. If you get a sec, check it out. And know that, at R2, we’re all about the work.
OTHER WORK WE LOVE
SPONSORSHIPS
PRODUCTION CAPABILITIES
Throughout our careers, we’ve had experience running thousands of award-winning campaigns for various clients across all media platforms. Whatever your account needs, we can do it. And we can do it extremely well.
Are you ready to grow your business and reach new customers? If you are, reach out to us today. We’d love to hear from you. Because if you’re ready to increase your market share, sell more product and dominate your industry, we R2.
Main Contact Form
Rob Hopman
313.247.3269
Rob Reynolds
513.557.6299
Rob Hopman
313.247.3269
Rob Reynolds
513.557.6299